New social website shakes up pet industry
A new social networking website ThePet.net – launching on 23 October 2008 – is set to take the pet industry by storm. In a first for the pet world, the site plans to use the power of social networks on the internet – in a similar way to Facebook and Tripadvisor – to allow pet owners to join together, to share and rate their own pet-related experiences, and ultimately help each other find the ‘best their pet can get’.
The service, completely free, aims to be the most trusted and up-to-date source of pet information available anywhere.
Pet owners can find reviews of pet friendly services, such as hotels, groomers, kennels and vets, written by other pet owners. They will also be able to connect online with friends and their pets.
Pet friendly businesses can list their service on the website for free and interact directly with their customers.
Created by veterinary surgeon Marc Abraham and online social media expert Andrew Seel, ThePet.net aims to revolutionise the global pet industry. It will harness the power of the online community to ensure animals always come first. ThePet.net will:
• Highlight the most pet-friendly, value-for-money businesses
• Showcase those businesses which give the best customer service
• Promote those companies which proudly put ‘pet before profit’
• Reduce the number of animals tragically abandoned in rescue centres
Marc commented: “After working in the pet industry as a vet for 13 years, I believe it’s time for a much-needed shake-up. Increasing corporate attitudes, widespread complacency and a lack of the personal touch are turning pets into luxury items when they were once just a normal part of everyone’s family.”
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For more information, please contact Samantha Henry on 020 7802 8111 or email samantha.h@bravepr.com
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